This study aims to develop an Omni-channel strategy for DIY
store retailers. We used Brico, a DIY store chain in Belgian, as the research
case in the study. The study provided seven possible strategies for
Omni-channel retailing include that, firstly, retailers may convert the current
services into a strong, easy-to-use and modern system. All obtainable data about
a product should be provided. Secondly, retailers may consider to use iBeacon
to attract customers in the offline store. Thirdly, retailers may convert the
multiple IT systems they use now, into one, such as enterprise resource
planning (ERP) system. Fourth, retailers may focus on Search Engine
Optimization (SEO) for reaching the target audience online. Fifth, retailers
may use QR codes in the store for retrieving broader product information.
Sixth, the approach to be considered is to improve their means of payment, such
as Bancontact. Lastly, retailers may improve their click & collect service
to heavily connect the physical store, the mobile devices and the websites.
Keywords: Omni-channel, Multi-channel, DIY