With the convenience of the internet,
consumers can easily purchase various goods, such as clothing, cosmetics, and
general appliances, through various online channels (such as websites, shopping
APPs, Facebook Shop, and Line Shopping). In addition, the payment methods are diverse,
and consumers can choose online payment, cash on delivery, etc. to pay their
shopping bills. This study aims to explore the shopping behaviors of students
from Thailand Bangkok University amid the COVID-19 pandemic, examine the effect
of COVID-19 on online shopping, and determine how to improve online stores, in
order to meet customersí needs and satisfaction. This study took 395 students
from Thailand Bangkok University as the samples, adopted Smart PLS 3.0 to
perform path analysis testing of the research model and used Bootstrap to verify
the independent samples t-test. The results of this study are expected to be a reference
for the operations of online shopping, as well as for researchers in future
JEL classification numbers: D12, M31.
shopping behaviors, Customersí needs and satisfaction, COVID-19.