Recently, supply chain management (SCM)has been receiving
increasing attention from the industry. Most of the current research is focused
on the high-tech industry and very little research has focused on SCM topics in
the food and beverage (F&B) industry. In Taiwan, as the F&B industry is
highly competitive, maintaining and building strong relationships with
suppliers of ingredients or tableware is a way to maintain a competitive edge.
Therefore, maintaining and building strong relationships with suppliers of
ingredients or tableware required for restaurant operations is a way to
maintain a competitive advantage. In addition, the perceived value,
relationship commitment, satisfaction, switching costs and loyalty of supply
chain buyers in the F&B industry is a matter that researchers want to probe
when developing an ongoing understanding of SCM in the F&B industry. It has
been discovered that the supplier-buyer relationships, when it comes to buyer
perceived value and relationship commitment, increase customer satisfaction and
increase switching costs as well as positively impact loyalty to the F&B
supply chain seller. Therefore, in the rapidly dynamic business environment of
the F&B industry, establishing an effective SCM system for the F&B
industry can indeed enhance a company's competitive advantage.
JEL classification numbers: L10.
Keywords: Perceived value, Relationship commitment, Satisfaction, Loyalty.