This research adopts an expert
questionnaire design, with independent coffee shop operators in Taiwan as the
main research object, and through questionnaires to understand the key factors
for the success of independent coffee shops in Taiwan. This study retained six
questions based on the results of the questionnaire. The results of the
questionnaire can be divided into four dimensions, first, the external
environment of the enterprise; second, the management team concept and the
internal environment; third, marketing planning dimension; fourth, equipment
planning and product characteristics. The follow-up can be further analyzed and
expected to effectively help independent coffee shop operators understand the
interaction between key factors in the success of coffee shops. Although the consumer demand for coffee in
Taiwan is increasing, it is undeniable that the operation of independent coffee
shop still faces serious challenges. The survey also shows that food safety
awareness must be influenced by the external environment. Operators must shape
an excellent management team and create a sound business philosophy and a
smooth internal control process. Therefore, the final management team concept
and internal environment facet only the turnover rate is not included in the
key factors, the other five factors are important success factors (cvr>0.5).
JEL classification numbers: M11, M12.
Keywords: Coffee Raw
Materials, Data Exploration, Significance.