The objective of this study is to analyze the ethnicity factor on cultural values of small-scale entrepreneurs. For this reason, the 21-item Portrait Values Questionnaire (PWQ), which was created by Schwartz, was applied on 153 male and 22 female small-scale entrepreneurs, 175 people in total, who are operating in Grand Bazaar, Istanbul. As a result of this study, it was found that the Muslims possess values such as achievement, security and tradition more than the non-Muslims. In terms of ethnicity; Turkish, Kurdish, Armenian and Assyrian groups were analyzed and it was inferred that the values achievement, power, security and tradition differ among groups.
ISSN: 1792-7552 (Online)