As well as cognitive competence, social competence is an important factor in improving student's academic motivation. Social relationships can encourage greater psychological place attachment capable of creating motivated strategies for learning interests and learning effort. This study aims to test models of the relationship between social relationships and motivated strategies for learning interests and learning effort with psychological place attachment as a mediating variable. This study also examines the role of gender as a moderating variable in the relationship model four variables studied. The study was conducted in Indonesia with 369 schools of business students as the sample. Methods of testing construct validity is conducted by factor analysis, whereas the internal consistency reliability testing using Cronbach’s Alpha. Method of data analysis is conducted by the structural equation model using AMOS. The results of this study indicated that the relation between social relationships and motivated strategies for learning interest and learning effort is mediated by psychological place attachment. In addition, gender differences did not moderate the relationship model. In addition, there is no difference between male and female in social relationships, psychological place attachment, and motivated strategies for learning interest and learning effort. This study contributes to the understanding of the social relationships as an important variable to motivate college students in early adolescent period in collectivistic cultures such as Indonesia. Detailed discussion presented in this study.
JEL classification numbers: I23, I26, M12, M14
Keywords: social relationships, psychological place attachment, motivated strategies for learning interest, motivated strategies for learning effort, gender, collectivistic culture.