The daily consumption pattern of residents
has an important influence on energy conservation and emission reduction, and
tackling climate change. It is an important task for theoretical researchers
and policy makers to guide and encourage residents to transform low-carbon
consumption pattern. Based on the questionnaire survey, the structural equation
model was established to explore the individual psychological factors and
external factors which affect residents' low-carbon consumption behavior.
Bootstrap method was used to explore and test the mediating effect of
pre-variables. The discrepancies of different characteristic groups were
analyzed by independent sample T test. The results showed that behavioral
intention and low-carbon knowledge directly promoted residents' low-carbon
consumption behavior. Psychological variables such as values, subjective norms
and perceived behavioral control advanced residentsí low-carbon consumption
behavior through behavioral intention. Policies and regulations affected
residentsí low-carbon consumption behavior by individual psychological
variables. Publicity and education could directly facilitate residents'
low-carbon consumption behavior, and had a significant effect on behavior by
improving the knowledge of low-carbon. Groups with different gender, age,
educational background, family structure and monthly household income had a
prominent discrepancy in low-carbon performance. On this basis, it provided
targeted policy ideas for the government to guide residents to convert
low-carbon lifestyle and consumption pattern.
classification numbers: Q54, Q56, D12.
Low-carbon consumption behavior, Psychological
consciousness, Policies and regulations, Structural equation model, Mediating