Advances in Management and Applied Economics

A Case Study of Factors Affecting the Performance of the Hotel Industry of Chiang Mai in Thailand and the Impact of Covid-19: Taking De Chai Hotel Group as an Example

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  • Abstract

     

    Tourism has made a significant contribution to Thailand's economy, bringing considerable tourism revenue to Thailand every year, and driving the sustained growth of related industries. This study focused on the factors that affect the performance of the hotel industry of Chiang Mai in Thailand, taking De Chai Hotel Group, a local large-scale hotel group, as a case study, and discussed the impact of COVID-19 on it and its countermeasures. This study also put forward relevant suggestions as a reference for the hotel industry to formulate management strategies and future development.

     

    JEL classification numbers: L25, L83.

    Keywords: Tourism, Hotel industry, Performance, COVID-19.