Information technology and advanced online environments have
reduced the cost of these exchange activities and triggered the emergence of
the sharing economy. Con-sequently, public attitude toward the sharing economy
has gradually shifted from re-luctance to acceptance. Moreover, the sharing
economy has revolutionized the busi-ness models and viewpoints of conventional
industries, and sharing service providers have gradually shifted from an
independent to a collaborative stance, thereby affect-ing conventional
economies. This study interprets the phenomenon of cross-industry collaboration
in the sharing economy through social exchange and social network the-ories. A
multiple-case research framework is used to examine tourism and service
in-dustries. Secondary data of service providers and users on sharing platforms
are ana-lyzed using content analysis, supplemented with a content analysis of
the interview data of three hotel executives. The varying phenomena of the
conventional and shar-ing economies on social exchange and social network were
compared. Finally, this paper proposes conclusions and practical
recommendations according to the analytical results.
JEL classification numbers: D85, M31, L14.
Keywords: Cross-Industry Collaboration, Sharing Economy, Social
Exchange, Social Network.