The globalization of markets, the advancement of technology and innovation determine in a high percentage the speed at which companies must adapt to new challenges demanded by an increasingly competitive market, therefore competitiveness is becoming one of the key challenges on the corporate agenda. In this sense, innovation appears in the literature as the cornerstone for growth and is commonly manifested through technology, products and management processes. In fact, implementing innovation strategies is crucial for the firms to remain competitive. Therefore, the essential objective of this paper is to analyze the effects of innovation on competitiveness and performance of manufacturing companies with an emphasis in the automotive and auto parts industry, using for it a sample of 108 firms of the Guanajuato State in Mexico. The obtained results show that innovation has a positive influence on competitiveness and performance of the manufacturing companies in Guanajuato.
Keywords: Innovation, Competitiveness, Performance, Guanajuato
ISSN: 1792-7552 (Online)