Advances in Management and Applied Economics

Study on Australian Working Holiday Experience, Place Attachment, Revisit Behavior, and Spending Power

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• Abstract

   

  This study aimed to explore the effects of Australian working holiday experiences on place attachment, repeat visitation behavior, and consumption. Based on social exchange theory, place attachment theory, and destination image theory, five research hypotheses were proposed. A total of 462 valid questionnaires were collected and analyzed using confirmatory factor analysis and structural equation modeling. The empirical results indicated that Australian working holiday experiences have a significant positive impact on place dependence and place identity. In addition, place dependence and place identity have a significant positive impact on repeat visitation behavior, and repeat visitation behavior has a positive impact on consumption. The findings of this study provide valuable insights for the Australian government and tourism industry to enhance the place attachment and identity of working holidaymakers, thus increasing their intention to revisit and consumption. Therefore, the Taiwan youth working holiday program in Australia has a substantial contribution to the development of Australian tourism economy.

   

  JEL classification numbers: Z30; Z32.

  Keywords: Australian working holiday experiences, Place attachment, Revisiting behavior, Spending power.