Recently, herd behavior earned the attention of researchers in the interpretation of the investment decision-making process in the financial markets. This study aims to explore the attitudinal determinants of herd behavior of individual investors in the Egyptian Exchange. We examine four attitudinal determinants which include decision accuracy, hasty decision, overconfidence, and investor mood, and test to what extent the effects of these determinants differ according to demographic characteristics of individual investors such as gender, educational level, age, experience, and income. The results indicate that decision accuracy, hasty decision, and investor mood were the main attitudinal determinants that explain why individual investors follow herd behaviour, but the effect of these factors may differ according to the investor's demographic characteristics.
ISSN: 2241-0996 (Online)