The purpose of this study is to understand the main factors influencing the additional purchase of home loan life insurance at the time of home loan processing with Taiwan's banks. We used Taiwanese banks 417 customers who applied for housing guarantee loans from between 2014-2018. The chi-square test shows that gender and occupation significantly influence the purchase of home loan life insurance. The logistic regression analysis indicates that occupation significantly influences the purchase of home loan life insurance. This study may provide a basis for banking practitioners to develop future customers in the insurance industry.
JEL classification numbers: G21, G41, G53
Keywords: Home Loan, Home Loan Life Insurance, Insurance Industry, Logistic Regression Analysis
ISSN: 1792-6599 (Online)