Abstract
The purpose of this study is to understand
the main factors influencing the additional purchase of home loan life
insurance at the time of home loan processing with Taiwan's banks. We used
Taiwanese banks 417 customers who applied for housing guarantee loans from
between 2014-2018. The chi-square test shows that gender and occupation significantly
influence the purchase of home loan life insurance. The logistic regression
analysis indicates that occupation significantly influences the purchase of
home loan life insurance. This study may provide a basis for banking
practitioners to develop future customers in the insurance industry.
JEL classification numbers: G21, G41, G53
Keywords: Home Loan, Home Loan
Life Insurance, Insurance Industry, Logistic Regression Analysis