Business & Entrepreneurship Journal

Pest Analysis of Greece's External Environment in the View of Digital Transformation of SMEs

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• Abstract

   

  The Digital Transformation has restructured entire sectors in recent years. The Covid-19 pandemic acted as an accelerator in the transition to the new digital era. Yet, SMEs struggle to successfully implement such profound organizational transformation and thus jeopardize their sustainability and their competitiveness. Greece still has a slow pace of digital transformation compared to other countries of the European Union. This paper applies the PEST-framework to investigate the factors of external macro-environment, such as political, economic, social and technological, that are related to the digital transformation of Greek SMEs. The analysis showed that Greek SMEs are facing multiples challenges, yet several environmental factors could be proved extremely beneficial and helpful for them.

   

  Keywords: Digital Transformation, SMEs, external environment, Pest analysis, Greece.