Banks' digitalization is a future trend and a national financial technology policy. This research aims to study which factors will affect digital accounts' promotion by digital banking. Specifically, we apply the Pearson product-moment correlation (PPMC) to analyze the relationship between variables. The empirical findings can briefly be summarized as follows:
1. In the PPMC model, the research shows that digital accounts have a significant positive relationship with the card in force and active cards.
2. The digital accounts' negative relationship with account opening age limit. On the whole, there are two ways for digital banking to promote digital accounts.
First, digital banking effectively promotes digital accounts by targeting customers who hold the bank's credit cards. Second, digital banking best doesn't set the account opening age limit. The results of this research can also serve as a reference for bank authorities when formulating policies to promote digital accounts' promotion.
Keywords: Fintech, Digital Banking, Digital Account, Pearson product-moment correlation, Pearson's r.
ISSN: 1792-6599 (Online)