Banks' digitalization is a future trend and
a national financial technology policy. This research aims to study which
factors will affect digital accounts' promotion by digital banking.
Specifically, we apply the Pearson product-moment correlation (PPMC) to analyze
the relationship between variables. The empirical findings can briefly be
summarized as follows:
In the PPMC model, the research
shows that digital accounts have a significant positive relationship with the
card in force and active cards.
The digital accounts' negative
relationship with account opening age limit. On the whole, there are two ways
for digital banking to promote digital accounts.
First, digital banking effectively promotes
digital accounts by targeting customers who hold the bank's credit cards.
Second, digital banking best doesn't set the account opening age limit. The
results of this research can also serve as a reference for bank authorities
when formulating policies to promote digital accounts' promotion.
Keywords: Fintech, Digital Banking, Digital Account, Pearson
product-moment correlation, Pearson's r.