Journal of Applied Finance & Banking
Cross Usage of Banks and Credit Unions
[ Download ]
- Times downloaded: 1462
Federal Credit Unions (FCU’s) represent a growing part of consumer banking in the United States. They are aggressively seeking new customers in many markets, and are no longer the financial institution of choice for only company/organization employees who have very unsophisticated financial needs. This article examines survey data from almost 1,7000 households in a mid-sized US city to explore the degree to which consumers use both credit unions and banks across several debit and loan products.
ISSN: 1792-6599 (Online)