Shopping streets at local city in Japan became old and are generally declining. In this paper, we handle the area rebirth and/or regional revitalization of shopping street. We focus on Fuji city in Japan. Four big festivals are held at Fuji city. Many people visit these festivals including residents in that area. Therefore a questionnaire investigation to the residents and visitors is conducted during these periods in order to clarify residents and visitors’ images and needs for the shopping street, and utilize them to the plan building of the area rebirth and/or regional revitalization of shopping street. Hypothesis testing was executed based on that. We have set 13 Null hypotheses. In the hypothesis testing, 7 cases out of 13 null hypotheses were rejected and more than half of hypotheses were insisted clearly. We have obtained fruitful results. To confirm the findings by utilizing the new consecutive visiting records would be the future works to be investigated.
Mathematics Subject Classification: 62H15
Keywords: Fuji City, Area rebirth, Regional vitalization, festival, Hypothesis Testing.