Business & Entrepreneurship Journal

Business model for sustainable development of alternative touristic services: case study the religious tourism

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  • Abstract 

    The effective introduction of an innovative business system, as alternative tourism is to the traditional one, as well as the achievement of sustainable development requirements are presented in this paper. Namely, a detailed description of the business model of interest shall introduce the reader into the concept of quantitative and qualitative specification of its operational characteristics. Through this process, a justification mechanism shall point out the specific characteristics that may foster sustainability. The triple bottom line approach [1] shall be utilised in order to measure success rates. Furthermore, analysis shall be based on business model canvas [2], depicting the main characteristics of the sustainable alternative tourism enterprise. Paper concludes with profiles and recommendations of sustainable alternative tourism business models focusing in particular in the religious cultural path sector.

    Keywords: Sustainable tourism, triple bottom line, alternative tourism, religious cultural paths.