The Digital Transformation has restructured
entire sectors in recent years. The Covid-19 pandemic acted as an accelerator
in the transition to the new digital era. Yet,
SMEs struggle to successfully implement such profound organizational
transformation and thus jeopardize their sustainability and their
competitiveness. Greece still has a slow pace of
digital transformation compared to other countries of the European Union. This paper
applies the PEST-framework to investigate the factors of external
macro-environment, such as political, economic, social and technological, that
are related to the digital transformation of Greek SMEs. The analysis showed
that Greek SMEs are facing multiples challenges, yet several environmental
factors could be proved extremely beneficial and helpful for them.
Transformation, SMEs, external environment, Pest analysis, Greece.